Porto Rotondo , full summer. Massimo and Marcello are on
holiday on their boat. In that moment there is a strong
desire for comfortable and cool clothes, different from the
usual bermuda made with chino fabric they normally use;
this will generate the idea that will characterise their new
business, a total look completely made wIth jersey,
cool, light and in a natural fibre. Their union will give birth
to a modern and tasteful idea of fashion.. A one-way kind
of aesthetics, with a desire for an androgynous style, in the
alternation and fusion of their idea of beauty. During the
years they will be the designers of celebrities from
entertainment and cinema, and thus the shirts with the
writing “we have the most beautiful customers in the world”
will be born.Their love, passion and care about animals
takes them to create their sensitive t-shirts, inspired by their
puppet Baby. The t-shirts are used as an instrument of
communication, and their aim ranges from the protections
of animals in danger to the invitation to a party.