Porto Rotondo , full summer. Massimo and Marcello are on holiday on their boat. In that moment there is a strong desire for comfortable and cool clothes, different from the usual bermuda made with chino fabric they normally use; this will generate the idea that will characterise their new business, a total look completely made wIth jersey, cool, light and in a natural fibre.
Their union will give birth to a modern and tasteful idea of fashion.. A one-way kind of aesthetics, with a desire for an androgynous style, in the alternation and fusion of their idea of beauty. During the years they will be the designers of celebrities from entertainment and cinema, and thus the shirts with the writing “we have the most beautiful customers in the world” will be born.
Their love, passion and care about animals takes them to create their sensitive t-shirts, inspired by their puppet Baby. The t-shirts are used as an instrument of communication, and their aim ranges from the protections of animals in danger to the invitation to a party.